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Bachelor’s degree in Marketing, Digital Media, Communications, or related field.

Minimum 2 years of experience in digital marketing roles.

Hands-on experience with Google Ads, Facebook Business Manager, SEO tools (e.g., SEMrush, Ahrefs), and Google Analytics.

Knowledge of content management systems (WordPress, Shopify, Webflow, etc.).

Strong copywriting, analytical, and project management skills.

Proficiency in using email platforms (Mailchimp, Klaviyo, HubSpot, etc.).

Familiarity with Canva, Adobe Suite, or other design tools is a plus.

Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.

Optimize website content, landing pages, and blog articles for SEO to improve search engine rankings.

Manage and grow social media presence by creating and scheduling engaging content.

Analyze digital data to draw key recommendations on website optimization and campaign performance.

Manage email marketing campaigns including design, list segmentation, automation, and performance tracking.

Conduct competitor analysis and keyword research to support content strategies.

Collaborate with design, sales, and content teams to ensure branding consistency.

Track and report on KPIs such as CTR, conversion rate, CPA, bounce rate, and ROI.

Stay up to date with the latest trends and best practices in digital marketing and tools.

Google Ads and Facebook Blueprint certifications are a plus.

Experience with marketing automation platforms (HubSpot, ActiveCampaign, etc.).

B2B and/or healthcare marketing experience is a strong plus.